Most readers would rub their eyes after reading the headline.
Apple
is notorious for pricing their products highly when compared to the
other companies in the industry. However, the Cupertino giant has
revealed plans to launch a cheaper iPhone in developing markets. The
company has been facing increased competition from devices which run on
Android, as they are priced lower and affordable for a larger segment of
the audience.
Going Against Steve Jobs’ Ideology
Steve Jobs, the founder of Apple, had been strict with the policy of
pricing products at a certain level. He was a staunch believer in
quality over quantity and had followed the principle up till his death.
Now it seems the people in charge have decided to break away from Jobs’
principle and adopt a new policy. Of course, circumstances change over
time but it has been just over a year since Jobs passed away. Since
then, Apple has faced a number of setbacks.
Sales in China Encouraging
Apple recently revealed that it was selling a record number of
iPhones in China. Previously, the market had been dominated by
Asia-based companies like Samsung and Nokia. Yet, the launch of the
iPhone 5 saw two million units of the smartphone being sold within a
week. That is at par with some of the leading markets for Apple’s
products, particularly in the developed countries. Hence, it shouldn’t
come as a surprise that Apple wants to tap into the growing demand in
developing markets.
