Yahoo is planning on removing all of the
Facebook and Google login functionality in a move to heighten the
overall user experience. This latest move by CEO Marissa Mayer who has
been shaking up nearly everything from search to company
culture to acquisitions.
“Yahoo is continually working on
improving the user experience,” the company said in a statement, noting
that the new process “will allow us to offer the best personalized
experience to everyone.”
For now, users can still access Yahoo
services using their Facebook or Google log-ins. A timeline wasn’t
provided for when exactly they will cease to exist.
As TNW
reports, the move to integrate Facebook and Google log-ins three years
ago came as Yahoo sought to tap on their huge numbers of users — but it
seems like CEO Marissa Mayer is keen to take a different route in a bid
to reclaim native users and revive its ecosystem.
The first Yahoo service to require the
new sign-in process is Yahoo Sports Tourney Pick’Em, a service focused
on the NCAA college basketball tournament which begins later this month.
News of the change to Yahoo’s Tourney Pick’Em sign-in process was first
reported by the technology blog Betanews.
